Simply Fostering

Branding / Identity Design / Logo Design / Website / Stationary

Simply Fostering is a national information and application service for people interested in becoming foster carers. We created a full brand and brand-identity design programme for print and digital. The work covered client workshops, customer surveys, competitor analysis, and visual identity across all customer touchpoints.


SF reversed out blue

SF reversed out rubine


We focused the campaign concept on the carers, not the children, using photographs and quotes from experienced foster carers. This helped differentiate Simply Fostering from other, similar services. We also kept to a “Simple” design aesthetic, so that our approach to the graphic identity had a clean, clear, unfussy look at its core.

SF stationary

Letterhead (back and front), envelope, and compliment slip.


Business cards.


Periscope is a creative agency that uses strategic thinking and good design to strengthen our clients’ brands by improving their communications and enhancing their customers’ experiences. Our clients range from globally recognised brands to innovative start-ups, and include The National Trust, British Library, BBC Active, Pearson, Friends of the Earth, Cambridge University Press, HSBC, and many more.


+44 (0)8456 446 681
[email protected]

Essex studio +44 (0)1375 415703
Dorset studio +44 (0)1202 568585