Malachi Family Support Services

Branding / Identity Design / Logo Design / Photography / Illustration / Website

Malachi works with schools, councils and agencies to identify and support families who are facing difficulties and, in turn, help them along a new path to make positive changes to family relationships.

Full colour logo

The logo represents a pathway of change, and the healing of relationships as the pathway joins together, with love at the centre of it all, represented as a heart. It reflects the aims of Malachi, based on the quote, “…He will turn the hearts of the parents to their children, and the hearts of the children to their parents…” Malachi 4:4–6.



Greyscale logo


Malachi Brand and Identity

Reception area with environment graphics.

Malachi environment graphics

Interior environment design and signage.

Male Female Toilet Signs

The pathway graphic element is used throughout identity in creative ways (Male & Female toilet signage).

General Signage

Interior wayfinding signage.

Thank you so much for all you’ve done for us for the Rebrand! The feedback has been amazing! Everyone is buzzing and loving our new brand. We can’t thank you enough.

Suzy Bleasdale, Marketing Director, Malachi.

Dual-coloured lanyard and staff ID badge.


Give-away meeting pencils.

Exhibition Stand

Exhibition stand panels.

Pop Up Banners

We photographed real family members that the Malachi team have worked with to illustrate positive relationship outcomes that Malachi brings to families. This was a key brand identity design element.

Website on mobile device

Responsive website design.

Online digital marketing banners using the brand identity illustration style.

Brand identity guidelines document.

Constrution 1

Logo construction and isolation equation.

Constrution 2

Logo proportions and construction using the isolation equation.

Typography and bespoke letter shaping.

Malachi team photo shoot (photography, photoshop retouching and composition).

Logo concept sketches.


Periscope is a creative agency that uses strategic thinking and good design to strengthen our clients’ brands by improving their communications and enhancing their customers’ experiences. Our clients range from globally recognised brands to innovative start-ups, and include The National Trust, British Library, BBC Active, Pearson, Friends of the Earth, Cambridge University Press, HSBC, and many more.


+44 (0)8456 446 681
[email protected]

Essex studio +44 (0)1375 415703
Dorset studio +44 (0)1202 568585