Branding & Identity

Discovery & Strategy
Identity Design
Brand Experience
Brand Management

Periscope will help you identify, express and manage the cultural and emotional values that differentiate your organisation from your competitors.

With our integrated approach to branding, research and design we will help you transform your reputation, improve communications, generate staff drive and direction, aid recruitment and deliver improved bottom line results by focusing your most ‘tangible’ asset – your organisation’s brand identity.

Discovery & Strategy

We help organisations of all sizes define their purpose, find their voice, understand their customer’s needs and clarify their objectives. Our workshops and market research deepens an organisation’s understanding of their brand and continues to inform and identify successful short- and long-term solutions.

Outcomes inclue:

Research & Insight / Brand Strategy / Brand Position / Story, Promise & Message / Brand Architecture / Strategic Planning / Competitor Auditing

Identity Design

Once we’ve understood your brand characteristics, we’ll design a brand identity that’s a true reflection of who you are – basing our designs on thought-provoking concepts that inspire confidence in your brand.

Outcomes inclue:

Name / Personality / Tone of Voice / Visual Identity / Logomarks / Colour / Typography / Graphic Styling / Photography Styling

Brand Experience

We help express and manage the cultural and emotional values that differentiate an organisation from its competitors. We design and create consistent, unforgettable brand enhancing experiences across all customer touchpoints. These experiences nurture lasting customer relationships and elevate brand perception.

Outcomes inclue:

Coherent Communications / Branded Environments / Website / Mobile App / Photography / Packaging / Video & Animation / Copywriting / Graphics & Illustration / Stationary / Liverey

Brand Managment

We aim to create an emotional connection between services/products, organisations and their customers. We effectively manage and market the cultural and emotional values that differentiate your organisation from its competitors which will in turn increase brand awareness, prestige, credibility and customer loyalty.

Outcomes include:

Enhanced Brand Perception / Increased Credibility / Positive Target Market Relationships / Strengthened Customer and Staff Loyalty / A Strong Band of Brand Advocates / Improved Volunteer Engagement