We aim to create a website that is not only visually attractive, but which also features first-class functionality, by approaching all aspects of the project through the eyes of the end-user.

Our integrated approach to strategic thinking, branding and design helps define customer needs and clarify their objectives. This ensures that our designs are intuitive, user-friendly and engaging, and clearly communicate your message. The result is an enjoyable customer experience which will enhance brand perception and encourage long-term customer advocacy and loyalty.


Discovery & Strategy

Whether it’s a brochure website, e-commerce website, or a community-building website, we always begin by establishing a clear strategy where all stakeholders understand and appreciate the goals of the project. Research, including user profiling, focus groups, and competitor analysis, reveals the requirements and priorities of both the organisation and its visitors/clients. Once these are clearly defined, a project can move forward to prototyping and the user-experience design stage.

Discovery & Strategy may include:

Research & Insight / User Focus Groups / Digital Strategy / Strategic Planning / Competitor Auditing and Analysis

Prototyping & User Experience

Creating the best user experience is a major key to success. The user/client’s perception of your organisation and its brand, products and services is formed largely by their interactions with you – and a major part of this experience is via your website.

We focus on gaining a deep understanding of what users need, what they value, their abilities – and also their limitations. We do this through wireframing, prototyping, and rigorous rounds of user testing and modification: build prototype, test, gather feedback, modify… and repeat!

Prototyping & User Experiences may include:

Wireframes / User Journey / Digital Prototype / Element Layout / Information Architecture / Interactive Design / Quality Assurance / User Research & Testing / Accessibility / Business Analysis / Content Strategy / Metrics Analysis

Look & Feel

A website’s look, feel and language should faithfully reflect your brand to create an integrated and aligned brand identity. We create fully rendered key screen visuals from the UX wireframes, which can be applied to the prototype and tested to make sure that nothing has been lost in translation. We know that a website’s feel is as important as its visual appeal, and that’s why we put a lot of effort into elements such as feedback animations and transitions, to enhance the user’s experience and strengthen your brand identity.

Look & Feel may include:

Branding / Feedback Animations / Colours / Typography / Photography/ Illustration / Icons / Graphic Mock-ups / Animations / Transitions / Accessibility


I have worked with Periscope over the last couple of years in completely re-designing our web offering. They have always been excellent in conceptualising what we require and offering creative, practical solutions for sometimes complex pathways to our audience.

Jeremy Wilcox, Head of Sales & Licensing, BBC Active.

Website Management

An element of our discovery stage includes discussing what kind of on-going support and management will best suit your organisation and staff. We continue as a partner to support organisations post-launch; this can include a range of services from optimising video, graphics and editorial content for search engines, to maintaining website hosting.

Website Management may include:

Content Management Systems / Measurement & Reporting MaintenanceHosting & Support / Training & Support Documentation / Content Creation & Optimisation


Periscope is a creative agency that uses strategic thinking and good design to strengthen our clients’ brands by improving their communications and enhancing their customers’ experiences. Our clients range from globally recognised brands to innovative start-ups, and include The National Trust, British Library, BBC Active, Pearson, Friends of the Earth, Cambridge University Press, HSBC, and many more.


+44 (0)8456 446 681

Essex studio +44 (0)1375 415703
Dorset studio +44 (0)1202 568585