We aim to create an app that is not only visually attractive, but which also features first-class functionality, by approaching all aspects of the project through the eyes of the end-user.

We manage this by first defining the customer’s needs and clarifying their objectives. This ensures that our apps are intuitive, user-friendly and engaging, and will simplify complicated tasks. The result is an enjoyable customer experience which will enhance brand perception and encourage long-term customer advocacy and loyalty.


Discovery & Strategy

Whether we are designing an app for process automation, e-commerce, or entertainment, we always begin by establishing a clear strategy where all stakeholders understand and appreciate the goals of the project. Research, including user profiling, focus groups, and competitor analysis, reveals the viability of the app’s concept. Once it is clear that the concept is viable, the project can move forward to prototyping and the user-experience design phase.

Discovery & Strategy may include:

Research & Insight / User Focus Groups / Digital Strategy / Strategic Planning / Competitor Auditing and Analysis

Prototyping & User Experience

We like to think lean. Prototyping detects and eliminates any weak links in the app concept and the user’s experience. A vast amount of valuable user data will be evaluated and unforeseen flaws will be whittled down and rectified through rigorous rounds of user testing and modification: build prototype, test, gather feedback, modify… and repeat!

Prototyping & User Experiences may include:

Wireframes / User Journey / Digital Prototype / Element Layout / Information Architecture / Interactive Design / Quality Assurance / User Research & Testing

User Interface Look & Feel

An app’s user-interface look and feel should faithfully reflect your brand to create a fully integrated and aligned brand identity. We create key screens from the UX wireframes, and prototype and create a UI element kit for our developers. We know that an app’s feel is as important as its visual appeal, and that’s why we put a lot of effort into elements such as feedback sounds, animations and transitions, to enhance the user’s experience and strengthen an app’s brand identity.

User Interface Look & Feel may include:

Branding / Audio Feedback / Colours / Typography / Interface Icons / App Icon / Graphic Mock-ups / Animations / Transitions / Accessibility / App Store Design Presentation


Periscope was very professional in the way they went about this process. They incorporated all the latest user interface techniques and presented a full screenshot and functionality proposal. Once they had coded the app, we were able to test it fully using a dedicated development web interface… We are very happy with our new app which works perfectly on iOS and Android devices and I wholeheartedly recommend Periscope as a mobile app designer and developer.

Peter Smith, Managing Director, RaySpec.

App Life Cycle Management

Our services don’t end when you launch your app. We recommend app life cycle management, which includes monitoring and maintenance support, allowing you to adapt to changing user demands quickly and efficiently. Rapid changes to mobile operating systems, device specification or security can leave your app vulnerable and unusable. Every app needs a clear plan of action for maintaining a consistent user experience after launch — regardless of any technical challenges it may face. That’s why we adhere to an agile, analytics-driven approach, so you can rest assured that your app continues working the way you intended.

App Management may include:

Version & Update Control / Measurement & Reporting MaintenanceTraining & Support / Analysis


Periscope is a creative agency that uses strategic thinking and good design to strengthen our clients’ brands by improving their communications and enhancing their customers’ experiences. Our clients range from globally recognised brands to innovative start-ups, and include The National Trust, British Library, BBC Active, Pearson, Friends of the Earth, Cambridge University Press, HSBC, and many more.


+44 (0)8456 446 681

Essex studio +44 (0)1375 415703
Dorset studio +44 (0)1202 568585