Discovery & Strategy
Whether we are designing an app for process automation, e-commerce, or entertainment, we always begin by establishing a clear strategy where all stakeholders understand and appreciate the goals of the project. Research, including user profiling, focus groups, and competitor analysis, reveals the viability of the app’s concept. Once it is clear that the concept is viable, the project can move forward to prototyping and the user-experience design phase.
Discovery & Strategy may include:
Research & Insight / User Focus Groups / Digital Strategy / Strategic Planning / Competitor Auditing and Analysis