Simply Fostering

Branding / Identity Design / Logo Design / Website / Stationary

Simply Fostering is a national information and application service for people interested in becoming foster carers. We created full brand and brand identity design programme for print and digital covering client workshops, customer surveys, competitor analysis, and visual identity across all customer touchpoints.


SF reversed out blue

SF reversed out rubine


We focused campaign concept on the carers, not the children, using photographs and quotes of experienced foster carers. This helped differentiate Simply Fostering from other similar, available services. We also kept to a “Simple” design aesthetic, so that our approach to the graphic identity had a clean, clear, unfussy look at its core.

SF stationary

Letterhead (back and front), envelope, and compliment slip.


Business cards.

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