All truths are easy to understand once they are discovered; the point is to discover them.
Galileo Galilei (1564 – 1642)
This first phase is essentially a journey to discover who you and who your customers are, and what you both need. Every journey has to start somewhere, but the most exciting and memorable ones are when you discover something new.
Clients tend come to us in one of two ways:
A. They come to us asking for a specific deliverable: “I need a website,” or
B. They come to us knowing they need a better branding experience or design, but don’t know where to begin or what pieces to start with.
…when you have eliminated the impossible, whatever remains, however improbable, must be the truth…
Sherlock Holmes in The Sign of the Four (Doubleday p. 111)
Some problems aren’t always obvious this is why we conduct a Discover phase first which teases out real issues. We then need to determine a solution to enable us to move onto creating the most beneficial deliverable for both you and your customers.
During our Solve phase we piece together what’s the best solution to your problem, and in what order the solutions should be delivered so that they are effective. From this we make a list of deliverables and create a plan of action, both of which form the backbone of the Create phase.
A Typical Solve phase would include any one, or multiple, of the following services:
- Customer touchpoint / user journey mapping
- Customer / user experience testing and analysis
- Brand strategy
- Digital strategy
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupéry in Airman’s Odyssey
Using all of the knowledge gained from the findings during the previous phases we can begin to create a proven, successful deliverable. If good foundations aren’t sent before this phase then the result would be based just on guesswork.
We don’t like leaving things to chance, we want the best for our clients and their customers. By utilising the the work done during the first two phases you will be safe in the knowledge that the end result will benefit you and your customers.
Typically a Create phase would include any one, or a multiple of the following services:
- Brand identity
- Mobile application design & development
- Web design & development
- Icon design
- Printed material
Do you have a project in mind?
Why not discuss it with us and find out how we can help.